William Reed : Rainmaker & Finance Wizard for Growing Healthcare Companies
Intro About William Projects Consulting Contact  

Consulting

I have worked with Bill on a number of projects where I have witnessed his 'street smarts' that enable him to identify the issues and successfully implement necessary changes.

- Steve Press, Principal, Press and Associates

Thriving on challenging situations that require new insights and strategies, Bill has said, "The challenge of maximizing value is what interests me. I like difficult situations where there is value in the company but it is upside down due to an event or poor performance that caused the capital structure to become unbalanced."

Bill creatively combines his work out and due diligence experience to review operations from the bottom up to accelerate the collection of cash. He brings a Wall Street style business focus that is often lacking in small businesses and is involved in the day-to-day operations reporting to the owner/ board of his client companies. Bill can do this because, as he says, "I have been around the block. I have started managed companies dealing with the day-to-day issues, keeping my integrity while maximizing returns to investors and protecting creditors. I have worked with the deal side of large law and accounting firms as well as their restructuring dept. I have made mistakes, taken responsibility for them, and worked them out while maximizing returns. I know what a bad business is and I have enough business judgment to outline a plan for recovery."

Valuing management and the business proposition to see if it makes sense—and then comparing this to the capital structure to see if it makes sense, is what Bill does best. Working closely with leaders and companies who have made investments that are going sideways—or down, he comes in, does the management assessment, and plans customized and painless solutions that maximize ROI.

By bringing corporate IT, operations, and finance experience to small business, Bill improves work processes and conditions and grows productivity. He delivers boardroom presentations, deals with larger institutional investors and lenders, interfaces with lawyer groups and large law firms, sorts out complicated court issues, understands financial statements, raises capital, and manages bankruptcies, M&As, company sales, restructuring phases and other unique situations facing emerging healthcare companies experiencing accelerated growth or growing pains.

When asked about his ultimate value to a company Bill says it is simple: "I maximize value by handling complicated issues and difficult environments so that leaders are no longer bombarded by problems that can devour 90% of their time. In short, I allow them to once again settle in and do their jobs!"

Contact Bill to schedule an appointment to discuss your business.


William F. Reed · Cosel Reed Group LLC · PO Box 618 Lakeville CT 06039 · 917-969-7729    Email me

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